CHUCK MARTIN is the chairman and CEO of the renowned think tank NFI Research. The author of "Net Future" and the "New York Times" business bestseller "The Digital Estate," he lectures extensively throughout the United States, Europe, Latin America, and Asia. He advises some of the best-known companies in the world. A former vice president of IBM, Martin was the founding publisher and COO of "Interactive Age."
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With the 'first screen'-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen'-the personal computer-increased interaction between companies and consumers and allowed for immediate... SEE MORE