John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous best of lists, and his TED talks have been seen by hundreds of thousands of people.
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How we, consumers, responded to the 2008 recession and continue to respond to its aftermath is the crux of much speculation. Will we remain 'frugal' or will we go back to our spending ways? What about this economic crisis has changed the way we live an... SEE MORE