Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and the author of several bestselling business books. Rohit has advised hundreds of global brands and is a professor of marketing at Georgetown University. He lives in Washington, D.C., with his wife and two sons.
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We have always decided who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. If you were believable, you could be trusted. Success will come from unders... SEE MORE