Ian Ayres is an economist and lawyer who is the William K. Townsend Professor at Yale Law School and a professor at Yale’s School of Management. He is a columnist for Forbes magazine and a regular contributor to the New York Times Freakanomics blog. He served for seven years as the editor of the Journal of Law, Economics, and Organization, and in 2006 was elected to the American Academy of Arts and Sciences. He has written ten books, including Super Crunchers, which was a New York Times business bestseller and named one the Best Economics and Business Books of the Year by The Economist. He lives in New Haven, Connecticut.
James Lurie has narrated for the History Channel, the Discovery Channel, National Geographic, Fox, HBO, NBC, and PBS, among others. Lurie has also worked as a musician and a writer, in addition to being a doctoral candidate in Chinese history. As an actor he's had recurring roles on many shows, including Buffy the Vampire Slayer, Law & Order, Picket Fences, and As The World Turns. He won a Dramalogue Award in Los Angeles for his stage work.
Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have be...[SEE MORE]