John Walsh is Assistant Professor in Marketing and Communication at Shinawatra University in Bangkok, Thailand. His doctorate, from the University of Oxford, was for research on international management. He has written extensively for learned journals, contributed to a number of encyclopedias, undertaken media and consultancy work, and also been widely published in non-academic fields. He has lived and worked in Sudan, Greece, South Korea, Australia, and the United Arab Emirates.
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Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of a story that is ignored and we are ready for m... SEE MORE