Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a 'Human Exclamation Point' by Fast Company and 'slightly off-putting' by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.
~~tag-text~~
This audiobook is narrated by a digital voice. Crossing The Chasm With Category Science is where traditional data analysis meets its daring counterpart. Forget the old-school approach of projecting past trends into the future. This audiobook teaches yo... SEE MORE