Cheryl Strauss Einhorn is an award-winning investigative journalist covering business, economic, and financial news for publications including Barron's, Pro Publica, Foreign Policy, and the New York Times. She is the founder of CSE Partners, a strategic consulting practice that uses her AREA Method for businesses and individuals, and also teaches the method as an adjunct professor at Columbia University-first at the Graduate School of Journalism and now at the Columbia Business School.
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Every decision tells a story—about who you are and how you shape your world. But most of us never stop to think about how we make decisions. We call it instinct when really it’s a mix of habits, shortcuts, and hidden biases. The truth? We don’t s... SEE MORE