Anindya Ghose is Professor of Information, Operations, and Management Science and a Professor of Marketing at New York University's Leonard N. Stern School of Business. In 2014, Businessweek's Poet & Quants named him as a "Top 40 Under 40 Professor." His opinion pieces and research have been featured on the BBC, CNBC, MSNBC, NPR, and NBC, and in the Economist, the New York Times, and the Wall Street Journal. An avid high altitude mountaineer, he has climbed extensively in multiple continents.
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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchan... SEE MORE