Thomas Barta, a former McKinsey Partner with over 20 years of marketing experience, is fast becoming the global go-to expert on marketing leadership. He speaks, writes, consults, and conducts leadership research worldwide.
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WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers i... SEE MORE