Edward Bernays (1891?1995) was an Austrian American pioneer in the field of public relations and propaganda and was referred to in his obituary as "the father of public relations." He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. He was named one of the hundred most influential Americans of the twentieth century by Life magazine.
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“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” —Edward Bernays First published in 1928, Edward Bernays’ Propaganda may be the single most im... SEE MORE