ALLEN ADAMSON is a branding expert, a Forbes.com columnist, and the author of three books including BrandSimple and BrandDigital.
~~tag-text~~
The future is closer than you think. In a world that's changing faster and more furiously than ever, the ability to shift focus is critical.Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? H... SEE MORE