Freek Vermeulen is professor of strategy and entrepreneurship at the London Business School. He is the first-ever winner of the school's Excellence in Teaching Award and has received various international prizes for his research on strategic management.
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Have you ever wondered why most newspapers are so large? Or why management consultants work such long hours? Or why hotels still insist on having check-in desks? Ask anyone in these industries, and their answer will be the same: 'That's the way we've alwa... SEE MORE