Nathan Furr is a strategy professor at INSEAD. He is a coauthor of Leading Transformation (with Kyle Nel and Thomas Zoega Ramsoy) and The Innovator's Method (with Jeff Dyer) and has contributed numerous articles to Harvard Business Review, Sloan Management Review, Forbes, Inc., and other business media.
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Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company-perhaps changing the way you develop or di... SEE MORE