As the general manager of Global Research at Hitwise, an online competitive intelligence company, Bill Tancer has access to extensive data regarding Internet usage and the tools with which to properly analyze it. In addition to his weekly column, "The Science of Search," on Time.com, he has been interviewed and quoted widely in the press and on television and radio. He lives in San Francisco.
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How businesses can harness the power of online consumer reviews More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp mi... SEE MORE