David Norton joined Harrah's Entertainment in October 1998 when the company consisted of 15 properties and had revenue of $1 billion; within 10 years, the company had nearly tripled in size to 40 properties and grown revenue tenfold. In his current role as Chairman of GALE, he is penetrating the seam between traditional agencies, consulting firms, and technology providers to develop data-informed strategic insights that help to transform the trajectory of clients' businesses.
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The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything i... SEE MORE