THALES TEIXEIRA is the Lumry Family Associate Professor Business Administration at HBS. His work has been published widely in both scholarly journals such as Journal of Advertising Research, Journal of Marketing Research, and Marketing Science, as well as in Forbes, the Economist, the New York Times, and Harvard Business Review. Before joining HBS, Teixeira consulted with Microsoft, HP, and Prudential, and has given stragetic counsel to Nike, Unilever and countless tech startups.
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Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competiti... SEE MORE