Jennifer Law is an Associate Principal at New Markets Advisors, a boutique consulting firm based in Boston that specializes in growth strategy, innovation, and Jobs to be Done customer research. Jennifer started her career in education. After teaching in Denmark, she was funded by a Fulbright grant from the U.S. State Department to teach in South Korea and research comparative international education. Jennifer graduated cum laude from Williams College with a major in English Literature.
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Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? This book's revolutionary approach broadens the definition of innovation beyond produ... SEE MORE