Al Lautenslager is the former president and owner of The Ink Well, a commercial printing and mailing company, and currently, the principal of Market For Profits, a guerrilla marketing consulting and coaching firm. He is a multiple, 'Business of the Year' award winner. Al is the author of The Ultimate Guide to Direct Marketing.
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including ... SEE MORE