David R. Morse is the President and CEO of New American Dimensions, a leading multicultural market research and consulting firm. His books include Divided We Stand and Kissinger and the Yom Kippur War.
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With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will... SEE MORE