Nicholas J. Webb is a preeminent healthcare futurist, professional speaker, award-winning inventor of medical devices, and author. He is the founding director and chief innovation officer of the Center for Innovation at Western University of Health Sciences, in Pomona, California.
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This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction. Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying deci... SEE MORE