Brian Lawley is the author of several bestselling product management books, including Product Management For Dummies and The Phenomenal Product Manager. He is the CEO and founder of 280 Group, the world's leading product management consulting and training firm. Find out more at 280group.com.
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the ... SEE MORE