Jordan Berg is a documentary filmmaker, founding partner of an ad agency, and coauthor, with Jeff Rosenblum, of Friction. Berg and Rosenblum also wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry's most prestigious awards.
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Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't r... SEE MORE