Joseph McCormack is the founder and CEO of Sheffield Marketing Partners. Sheffield specializes in message and narrative development, and also provides video production and marketing communications services to help package stories to suit the right audiences.
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Most day-to-day communications are unfocused and unclear. Thats an inexcusable waste of everyones time, mind and resources. Brief isnt a nicety, its a necessity. Its the new norm. The problem is most people dont have the know-how or verbal discipline... SEE MORE