Todd Shields is the Dean of the J. William Fulbright College of Arts and Sciences. He is the co-author of The Persuadable Voter: Wedge Issues in Presidential Campaigns, which won the American Political Science Association's 2009 Robert E. Lane Award for the best book in Political Psychology.
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The Southern Strategy is traditionally understood as a Goldwater and Nixon-era effort by the Republican Party to win over disaffected white voters in the Democratic stronghold of the American South. To realign these voters with the GOP, the party abandone... SEE MORE