Rita Gunther McGrath, a professor at Columbia Business School in New York, is one of the world's leading experts on strategy in highly uncertain and volatile environments. She has coauthored several popular books, including Discovery-Driven Growth, MarketBusters, and The Entrepreneurial Mindset.
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Rethink how your organization creates, delivers, and captures value—or risk becoming irrelevant. If you listen to nothing else on business model innovation, listen to these ten articles. We've combed through hundreds of Harvard Business Revie... SEE MORE