Bobby Duffy is director of the Policy Institute at King's College London. Formerly, he was managing director of the Ipsos MORI Social Research Institute and global director of the Ipsos Social Research Institute. He lives in London.
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Boomers are narcissists. Millennials are spoiled. Gen Zers are lazy. We assume people born around the same time have basically the same values. It makes for good headlines, but is it true? Bobby Duffy has spent years studying generational distinctions. In... SEE MORE