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Armin A. Brott

Sergio Zyman is the bestselling author of "The End of Marketing as We Know It" as well as the chairman of the Zyman Group, a strategic consulting firm whose clients include EDS, ConAgra Foods, Alcoa, and Blockbuster. He is also the namesake of Emory Universitys new Zyman Institute for Brand Science.

Armin A. Brott is a business writer.