Bidhan L. Parmar is associate professor of business administration at University of Virginia Darden School of Business. He is coauthor of Stakeholder Theory: The State of the Art with R. Edward Freeman, among others.
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The idea that business is only about the money doesn't hold true in the twenty-first century, when companies around the world are giving up traditional distinctions in order to succeed. Yet our expectations for businesses remain under the sway of an outda... SEE MORE