Prince Ghuman started his first company while attending the University of California, San Diego. He went on to be the founding head of marketing at BAP, which was acknowledged as one of the fastest-growing companies in America for three consecutive years by Inc. Most recently, he held dual roles as the US Director of Consumer Marketing and the Global Director of B2B Marketing for OFX, a publicly traded FinTech company handling over $100 billion in international payments. He is currently a professor of neuromarketing at Hult International Business School in San Francisco, California. Both Matt and Prince are founders of PopNeuro.com, dedicated to the popularization of consumer science, and to the ethical application of neuromarketing in the business world.
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all al... SEE MORE