David P. Norton is cofounder and former director of Palladium Group. He has authored several books with Robert S. Kaplan, including Alignment, Strategy Maps, and The Strategy-Focused Organization.
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In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area—not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, ... SEE MORE