MIKE O'TOOLE is the president of PJA Advertising and Marketing, host of the award-winning podcast 'The Unconventionals', blogger for Forbes, CMO network, Speaker at Columbia University. HUGH KENNEDY is the co-author and supporting partner at PJA.
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What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently. We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently... SEE MORE