Bernd H. Schmitt is one of the most widely respected marketing and business strategists today. Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York, he has consulted and lectured in more than twenty countries and is co-author of "Marketing Aesthetics" (1997) and author of "Experiential Marketing" (1999). For more information, please visit: www.MeetSchmitt.com
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How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food bu... SEE MORE