Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc. Magazine.
~~tag-text~~
Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy—and how to use that knowledge to improve pricing, increase sales, and create better, 'brain-friendly' brand messaging. Become a more ... SEE MORE