Jeffrey L. Cruikshank is the author or coauthor of numerous books for practicing managers, including "The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School" (Harvard Business School Press). He also played a key role in developing several McGraw-Hill titles, including "The Leadership Secrets of Colin Powell "and" The Essential Vince Lombardi."
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MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDS We live in an age of mass persuasion. Leaders and institutions of every kind—public and private, large and small—must compete in a rowdy marketplace of images and messages seeming to come at us from ... SEE MORE