John Elkington is a writer, thought-leader, serial entrepreneur, and, at heart, an environmentalist. Described as the Godfather of Sustainability, he has now written or coauthored twenty books, including the million-selling Green Consumer Guide series.
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Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington—dubbed the 'Godfather of Sustainability'—explores ne... SEE MORE