Susan McPherson is a serial connector, seasoned communicator, and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She has appeared on NPR and CNN, and has been featured in USA Today, the New Yorker, New York magazine, and the Los Angeles Times.
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Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections of... SEE MORE