David Schonthal is an award winning professor of innovation and entrepreneurship at Northwestern University's Kellogg School of Management. David's work in the fields of design, innovation consulting and venture capital have led to the creation and launch of over 200 new products and services around the world.
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The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea... SEE MORE