Janelle Estes is chief insights officer at UserTesting. She has over fifteen years of experience conducting large-scale customer research initiatives with both B2C and B2B companies across a variety of industries to help them transform their customer, user, and brand experiences.
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Learn what 'customer-centric' really means in this groundbreaking book User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that ... SEE MORE