Barry Schwartz is a professor of psychology at Swarthmore College and the author of Why We Work, The Paradox of Choice, and Practical Wisdom. His articles have been published in The New York Times, The New York Times Magazine, the Chronicle of Higher Education, Parade Magazine, USA TODAY, Advertising Age, Slate, Scientific American, The New Republic, Harvard Business Review, and The Guardian, and he has appeared on dozens of radio shows, including Morning Edition, Talk of the Nation, Anderson Cooper 360, and CBS Sunday Morning.
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A leading psychologist and philosopher challenge the shortcomings of rational choice theory—and propose a new framework for understanding decision-making. For many decision scientists, their starting point—drawn from economics—is a quantitative f... SEE MORE