Nikita Upadhyay is the former digital head of Cosmopolitan, a website she grew organically from 9 million to 80 million in two years. She now does the same for renowned international brands worldwide. Nikita is a beauty influencer and content creator online, and has worked with major cosmetic and wellness brands, including The Body Shop, Bath & Body Works, MAC, Kama Ayurveda, Innisfree to name a few, with major tie-ups with Amazon, Nykaa and other international luxury brands. She has also practised Bharatnatyam for nine years and has performed at the national level.
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