Helge Thorbjørnsen is Professor of Marketing at the Norwegian School of Economics. Thorbjørnsen holds a Master of Science degree from NHH and received his Dr.Oecon (PhD) from NHH in 2003. He also holds a cand.mag degree in social sciences from the University of Bergen. Thorbjørnsen is a research director at the Center for Applied Research at NHH (SNF) and a researcher at DIG (Digital Innovation for Growth). Hehas been involved in several business- and tech start-ups, and also serves as chairman or member of the board of several corporations and organizations. His research focuses on consumer psychology, behavioral economics, innovation, decision-making and brand management. He lives in Bergen, Norway.
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