Marcus Collins is an award-winning marketer and cultural translator. He is the recipient of Thinkers50’s Radar Award for “the idea most likely to shape the future of business management,” the former chief strategy officer at Wieden+Kennedy NYC, a clinical assistant professor at University of Michigan, and the bestselling author of For the Culture. He lives in Ann Arbor, Michigan.
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In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful ... SEE MORE