Robert L. May

Robert L. May created Rudolph in 1939, when his company, the Montgomery Ward department stores, asked him to write a Christmas story that they could give away to customers. Drawing on the tale of The Ugly Duckling, Mr. May penned the story of a sweet, homely reindeer shunned because of his glowing red nose. Little did he know his creation was destined to become a Christmas holiday classic. Over the next few years, the company distributed millions of copies of Rudolph the Red-Nosed Reindeer". The book s copyright was transferred to Mr. May in 1947, and under his ownership, Rudolph s popularity soared. Commercial printings and cartoons quickly followed, and then, of course, came the song, which secured Rudolph s place in Christmas history, and in our hearts, forever. Robert L. May died in 1976.