Lucas Conley is a writer with The Legacy Lab, the author of Obsessive Branding Disorder, and the coauthor of The Method Method. A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN Magazine, SPIN, and The Wall Street Journal Magazine. Conley has appeared on The Colbert Report, ABC World News, CNN's BookTV, NPR, and at South by Southwest.
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A successful brand creates a positive association in a customer's mind, sells a promise, and tells a story about who we are. The virtues of creating brand identity to attract product sales have been acknowledged for decades. But branding-once considered a... SEE MORE