Peter A. Ubel, M.D.,is a physician and a behavioral scientistat Duke University. An internationally renownedwriter and researcher, he is theauthor of three books: Pricing Life, You'reStronger Than You Think, and Free MarketMadness. He writes for numerous sciencepublications as well as the New York Times,the Los Angeles Times, Psychology Today,and The New England Journal of Medicine.
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“As a physician and a social scientist, Peter Ubel is unparalleled in his understanding of some of the most important decisions we are facing, or will face.” —Dan Ariely, New York Times bestselling author of Predictably Irrational “His ideas a... SEE MORE