Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the School s history. Her work has been featured in "The New York Times", "The Wall Street Journal", "Variety", and "Fortune". She is the author of "Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment". She lives in Boston, Massachusetts.
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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most celebrated professorsWhat’s behind the phenomenal success of entertainment businesses such as Warner Bro... SEE MORE