CHRIS MALONE is Founder and Managing Partner of Fidelum Partners. He leads the firm's Customer Insights and Strategy practice that helps clients develop growth strategies that drive their business performance. Chris has over 20 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies. A leading brand strategist, he is frequently quoted in business publications, including "The Wall Street Journal, The New York Times, Bloomberg Businessweek, The Washington Post", and "U.S. News & World Report". He has also published articles in "Advertising Age, Bloomberg Businessweek", and "Forbes", and appeared as a guest on CNBC and NPR.
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Customers everywhere describe their interactions with companies in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in our brains when we make these judgments? Custom... SEE MORE