Patricia O'Connell works with senior executives of leading global companies to develop and execute content strategy, speaking platforms, and results-driven thought leadership campaigns. She is the writer of the New York Times best-seller, How Excellent Companies Avoid Dumb Things.
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Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thom... SEE MORE