STEPHEN KEY is the founder of the coaching business inventRight, has successfully licensed more than 20 simple ideas in fields as diverse as the toy, beverage, athletic, music, and drug industries. Collectively, his creations have sold more than halfa billion units and generated billions of dollars of revenue. Along the way, they have enabled him to design the Licensing Lifestyle of his dreams, which includes living in Lake Tahoe and traveling around the world for months at a time with his family, all while managing his business affairs merely with an iPhone. His course has attractedmore than ten thousand students around the world whom he teaches to do the same.
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From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better? Or not seen a pro... SEE MORE