Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to "Mashable", "Fast Company", "Huffington Post", and other leading-edge print and online publications. Walter has been featured in Forbes and "BusinessReviewUSA" and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
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Attention is the new commodity. Visual Storytelling is the new currency. - Human brain processes visuals 60,000x faster than text. - Web posts with visuals drive up to 180% more engagement than those without. - Viewers spend 100% more time ... SEE MORE